The West Indian American Day Carnival Association (WIADCA) has partnered with Queens, NY based Irie Jam Media to produce and provide live coverage of the 48th Annual New York Caribbean Carnival Celebrations from Sept. 3 to 7, 2015.
The five-day extravaganza features an all-star lineup of Caribbean artists, outdoor dance concerts, Caribbean cuisine, colorful carnival costumes, and competitions. The festivities culminate in WIADCA’s annual New York Caribbean Carnival Parade on Brooklyn’s Eastern Parkway on Sept. 7. The iconic “Labor Day Parade” attracts more than one million spectators and participants to the parkway each year.
With strong ties to the Caribbean Community in the New York Metro area Irie Jam will assist WIADCA in expanding its signature event across Caribbean as well as mainstream markets. The partnership will provide increased exposure for the five days of activity through radio promotion on both Irie Jam 93.5FM and 103.9FM, direct marketing and social media platforms.
Irie Jam Media has built a reputation as the premiere source for Caribbean entertainment in the tri-state area and has developed longstanding relationships with advertisers and sponsors seeking to reach Caribbean consumers across a variety of demographic categories.
“We are looking forward to working with Irie Jam to identify additional support and sponsors for Caribbean Carnival Week Activities,” said Thomas Bailey, president of WIADCA.
Irie Jam Media brings 22 years of experience in radio, live event production and promotion to the annual event and will provide marketing, programming and live production resources to the partnership, including a live stream of the parade available at www.iriej
“We are excited to partner with WIADCA once again to lend our expertise in live event promotion and production, and to raise the bar for coverage of live performances and live streaming of the West Indian Day Parade experience,” said Bobby Clarke, president & CEO of Irie Jam Media.