‘UNGRATEFUL’

Recording artist Hoodcelebrityy.
Munachi Osegbu

Fans around the world can be at ease as KSR Records recording artist Hoodcelebrityy’s highly anticipated video for her single “Ungrateful” is now out with a BET premiere on BET Jams & BET Soul.

“From collaborations with multi-Grammy winners and top billboard charting rapper Kash Doll, Jamaican-born dancehall singer-songwriter Hoodcelebrityy embodies female empowerment through her music with subjects that reflect real life,” Ronnie Tomlinson, of the Brooklyn-based Destine Media, an entertainment promotion company, told Caribbean Life on Tuesday.

“From celebrating women, to sexy party anthem, to the reality of heedless people, the talented artist says it like it is, and pulls no punches like with her latest ‘Ungrateful’ track!” she added.

Directed by Dream Digital, Tomlinson said “Ungrateful” video taps into the reason behind Hoodcelebrityy’s vision for recording the single.

Tomlinson said Dream Digital captures a candid one-on-one with Hoddcelebrityy just before transitioning into the “energetic, eclectic visuals highlighting the signature, now viral ‘ungrateful’, ‘Try Try’ dance move.”

Produced by DJ Swanqo, Tomlinson said “Ungrateful” is a straightforward powerful statement.

“It is a song too often regrettably felt and heard: ‘Mi try everything fi Mek yuh happy. Yuh ungrateful yo never happy. No, me can’t please everybody’,” Tomlinson said.

“Being an entertainer doesn’t preclude you from dealing with such unappreciative people,” she added. “Thus, Hoodcelebrityy has not only delivered her music gift to speak out against the latter but also shared her daily mantras depicted on the artwork.

“Each message handwritten by the artist herself is meant to encourages fans to repeat as affirmations the same way that she does,” Tomlinson continued.

“The handwritten notes are things I have to remind myself of everyday,” Hoodcelebrityy said. “They help me a lot to love myself and reaffirm that things going to be okay. Put myself first and understand I could never make ungrateful people happy.

“What inspired me to write ‘Ungrateful’ is because the pandemic gave me so much time to really see people for who they truly are,” she added. “There comes a time when they will ask for something and, because you are unable to provide at that moment, they write you off or forget all you did prior to this very moment.”

Tomlinson said “Ungrateful” will resonate with all demographics and all nationalities.

“Many have experienced ungratefulness and need that extra motivation or drive to push past the roadblock before them,” she said.

But, for Hoodcelebrityy, “despite the ungrateful acts bestowed upon you, God’s blessing will give you the strength to persevere,” adding: “Who God bless, no man curse”.

Visuals for “Ungrateful” can be viewed at: ttps://youtu.be/XvDSNNYtYlg.

“Ungrateful” is available on all major streaming platforms and digital outlets at: https://empire.ffm.to/ungrateful.

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