Reggae Ambassadors Third World last Friday kicked off the summer in spectacular fashion with the release of their music video “Feel Good” featuring one of Reggae’s most prolific artist Busy Signal.
“Feel Good” is captured from Third World’s 2019 Grammy-nominated album “More Work to Be Done,” produced by Damian “Jr Gong” Marley.
Directed by Warrior Film Productions, the summer anthem was released on Ghetto Youth International’s YouTube page, according to Brooklyn-based Jamaican entertainment promoter, Ronnie Tomlinson, of Destine Media.
“Fitting to the current social landscape, ‘Feel Good’ captures the bliss and excitement of living life to the fullest, and enjoying the time we have,” she said.
“The song has harnessed international recognition for its dynamic sound, merging dancehall and reggae into one genre, showcasing the vast range of music lovers that Third World’s music resonates with,” Tomlinson added.
“As the world re-enters society, and summer plans begin to finalize, Third World’s ‘Feel Good’ video inspires viewers to take on a fresh perspective of post-pandemic life, and enjoy every breath we take, after all,” she continued. “It’s alright. go ahead and be yourself, feel good, it’s alight.”
Tomlinson said Third World is one of the longest-lived reggae bands of all time, and one of Jamaica’s more consistently popular crossover acts among international audiences.
Mixing in elements of R&B, funk, pop, and rock, and, later on, dancehall and rap, Third World’s style has been described as “reggae-fusion”, Tomlinson said.
Over 47 years, she said Third World has received nine Grammy nominations and cultivated a catalog of charted smash hits, including “Now That We Found Love”, ”96 Degrees in the Shade” and “Try Jah Love.”
“Third World is more than just one of the top reggae bands of all time, it is an institution that stands for producing and performing music that, while holding firm to the cultural and ancestral roots of its members, still pushes forward the cutting edge of music worldwide,” Tomlinson said.
“It is an institution whose themes are positive, progressive and internationally-relevant.
To learn more about Third World, visit: https://www.thirdworldband.com/