Strategic Positioning for Your Future

The New York & New Jersey Minority Supplier Development Council’s 2012 Business Opportunity Expo, considered New York City’s top conference on corporations outsourcing to multicultural businesses, will be held at the New York Marriott Marquis from June 13-14.

The theme, “Strategic Positioning For Your Future,” examines opportunities for multicultural businesses and major corporations to explore methods of creating and maintaining successful business partnerships.

The Expo is attended by some of the nation’s leading corporate and government supplier diversity executives and the New York metropolitan area’s top Asian-American, African American, Hispanic-American and Native-American business owners. There will be over 100 exhibitors encompassing Fortune 500 companies, government agencies and minority businesses.

“This year’s Expo will include procurement workshops and also special features like Evolve Awards promoting minority business and corporate partnerships, Mission Accomplished Awards for certified minority businesses that landed major corporate contracts, Corporate Connections match-maker meetings and the Video Business Card exhibit,” said Lynda Ireland, president and CEO of The Council. “It’s important for minority businesses to visibility promote their services to gain customers and corporate contracts.”

The keynote speaker is Carla Harris, a managing director at Morgan Stanley Investment Management, chairman of Morgan Stanley Foundation and the author of business book, Expect to Win. The Expo’s workshops include a purchasing forum with leading corporate chief procurement officers (CFOs) moderated by Leonard Greenhalgh, professor of management at Dartmouth’s Tuck School of Business and author of Minority Business Success: Refocusing on the American Dream.

Mike Narula, founder, president and CEO of Reliance Communications is the minority business co-chair and Michael Jones-Bey, director of Con Edison’s Supplier Diversity Program, is the corporate co-chair.

On June 13, the Expo will be held from 12:00 noon to 5:00 p.m. and focus on afternoon workshops and the evening kick-off reception. On June 14, the Expo will be held from 6:00am to 5:30pm with highlights including an awards luncheon and full day of the popular trade fair packed with networking, give-aways and prizes.

The lead sponsors for The Council’s 2012 Business Opportunity Expo are Con Edison, Reliance Communications, Pepsico, BNY Mellon, Prudential, Adecco, Johnson & Johnson, Macy’s Inc., McGraw-Hill Companies, Colgate-Palmolive, Mindshare, Morgan Stanley and New York Life.

The Council, an award-winning affiliate of the National Minority Supplier Development Council, certifies Asian-American, African American, Hispanic-American and Native-American-owned businesses to be eligible to compete for major corporate contracts. The Council has over 200 corporate members, encompassing Fortune 500 corporations, educational institutions and government agencies including New York State, New York City and the State of New Jersey. The Council jurisdiction spans from Albany, New York to Trenton, New Jersey. Currently, there are approximately 1,300 New York and New Jersey minority-owned businesses with annual revenues from $100,000 to $2 billion that are certified by The Council

For more information, call 212-502-5663 or check out the website at

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