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CTO: Caribbean Airlines demonstrates regionalism

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The Barbados-based Caribbean Tourism Organization (CTO) says the Trinidad and Tobago-owned Caribbean Airlines has demonstrated its ongoing commitment to the region by its “strong support of Caribbean Week in New York as the official Caribbean Carrier of Caribbean Week 2018.”

The CTO-organized Caribbean Week, which began on Sunday, ends on Friday.

“We are pleased that Caribbean Airlines has partnered with us in support of Caribbean Week New York,” said Sylma Brown, the Dominican-born director, CTO-USA.

“With the air carrier’s reputation for warm, friendly and superior service, Caribbean Airlines truly embodies the attributes that make the region so desirable and inviting,” she added.

Dionne Ligoure, head of corporate communications, Caribbean Airlines, said the airline is “delighted to once again partner with the Caribbean Tourism Organization for Caribbean Week New York.

“This event is a staple in our program of activities and is of great significance as we continue to strategically promote tourism in the region through our ‘Hello Caribbean’ campaign, as well as our recently launched ‘Caribbean Explorer’ fare and our ‘Caribbean Plus’ economy product ensuring that our passengers have seamless connectivity to enjoy the beautiful destinations and cultural events throughout the Caribbean,” she said.

Launched in September 2006, the CTO said Caribbean Airlines operates more than 600 weekly flights to 18 destinations in the Caribbean and North and South America.

The CTO said Caribbean Week New York 2018 “will have a special feel this year as the Big Apple’s 8.5 million residents get a taste of the re-energizing and rejuvenating power of Caribbean wellness.”

During the week-long event, the wellness theme is being incorporated into many activities, including a trade show and educational forum for travel agents on how to sell the Caribbean as a wellness destination, the CTO said.

It said that Caribbean Week New York is “the largest regional tourism activity in the New York area.

“Artists, performers, celebrity chefs, the Diaspora community, investors and other strategic partners join government officials, tourism stakeholders and the media for a week of festivities, raising awareness for the Caribbean’s diverse tourism industry and provide opportunit­ies,” the CTO said.

“Member destinations will have the opportunity to promote their individual products and services, participate in meetings, seminars and other business development activities to further enhance the Caribbean brand, and provide updates and critical support to the travel agents and media who influence key travel demographics in the region’s #1 source market,” it added.

Updated 3:05 am, July 10, 2018
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