The New York-based officials of the Barbados Tourism Authority (BTA) officially launched the 2011 Barbados Crop Over, in New York with a two-hour presentation.
The presentation, entitled “Sweet Summer Festival” was held in partnership with the National Cultural Foundation (NCF) and the BTA.
The launch, which was held at the Audi Forum in midtown Manhattan, began at 6.30 p.m followed by food and entertainment.
Campbell Rudder, BTA’s VP marketing of Americas addressed the gathering. He gave an overview of the upcoming Crop Over in Barbados, which is slated for July through Aug. 2.
Andrea Franklin, manager of the N.Y. – based BTA and Eusie Skeete, senior account manager of the BTA also made presentations.
According to Rudder, who has responsibility for marketing said that he was pleased with the response from the media, which has been fantastic. “In fact, Brandman Agency, PR consultants for the BTA will make arrangements for the hosting of media representatives for the occasion.”
Several journalists representing major print, radio and magazines outlets are expected to be in Barbados for the festival.
The event showcased sights, sounds and tastes of Barbados through a lively DJ, calypso music, décor, food and cockspur rum punch prepared by Bajan Chef Paul Yellin.
However, it was the double soca monarch Terencia Coward (TC) who turned the Audi Forum into a spectacle singing some of her recent hits, including “Hot Sun & Rhythm.”