Audiomack gives Caribbean artists worldwide shine with new behind the scenes series “Hold a Medz,” which debuts this upcoming week featuring viral starlet Shaneil Muir.
Muir teamed up with Denyque for the hit single, “Same Guy.”
“The music video has garnered over a million views as well,” said Marie Driven, the Haitian American managing partner of the Brooklyn-based entertainment company, PlaybookMG.
“It’s a clever lay on the iconic single from Usher, titled ‘Same Girl,’ which propelled Shaneil to new heights,” she added. “With the amount of acclaim she has gotten, Audiomack seemed destined to feature her.”
Along with Muir, the company has unveiled the latest social media series “that captures artists up close and personal in their natural setting,” Driven said.
“The phrase itself is synonymous with the slang ‘chilling’ and is reflected in the content posted,” she added. “From in the studio, to a photo shoot, at home vibing, or in the streets hanging out, people will get a unique look into the daily lives of Caribbean artists.”
Driven said Muir lately has been a viral sensation worldwide, especially on the app Tik Tok, where her multiple singles spread to various regions of the world.
She dropped a single recently featuring Shabdon, titled “Drug Dealer,” Driven said.
She said the movement to boost the recognition and brand awareness of island artists is headed by Tanya Lawson.
“Audiomack delivers a user-friendly experience for fans, musicians and industry professionals,” Driven said. “Their reach expands rapidly and showcases a diverse collection of musical genres and cultural influences, while providing free education and music branding resources to artists whose countries may lack them.
“The brand plans to be a significant backing in Caribbean artists’ branding, and the ‘Hold a Medz’ series debut with Shaneil Muir is a significant start,” she added.