The luxury hotel chain Sandals Resorts is the new major commercial sponsor of West Indies cricket.
Sandal Resorts has replaced Digicel, the Irish telecommunications giant, who closed its sponsorship, which was due to end in 2020, ending a 13-year commercial relationship.
In a partnership recently announced, the Caribbean resorts hotel brand will sponsor all West Indies representative teams from Under-15s, through the senior men and women’s squads. Sandals will also serve as kit sponsors and will also have major stadium branding and broadcast sponsorship.
Cricket West Indies (CWI) Johnny Grave has hailed Sandal’s sponsorship, noting that both Sandals and CWI share such a prestigious international brand that is synonymous with promoting the best of the Caribbean to the world.
He said Sandals Resorts’ investment will not only help fuel the game at all levels within the Caribbean but will enable CWI to achieve our strategic objectives.
Sandals were sponsors for the Hurricane Relief Twenty20 at Lord’s, England last month, which saw West Indies face an ICC World x1, to raise funds to rebuild stadia in the Caribbean that were damaged after the passage of Hurricanes Irma and Maria last September.
The two-year deal with Sandals will end in December 2020.