PUMA renews Bolt’s sponsorship

Usain Bolt from Jamaica reacts after he won the men’s 100 meters at the Diamond League Memorial Van Damme athletics event, at Brussels’ King Baudouin stadium, on Friday, Sept. 6, 2013.
AP Photo/Geert Vanden Wijngaert
AP Photo/Geert Vanden Wijngaert

German kit-maker PUMA announced recently that it was renewing its sponsorship deal with Jamaican Usain Bolt, the world’s fastest man said to worth millions of dollars.

Bolt, 27, has been with Puma since 2003, and last renewed what is considered to be the biggest sponsorship deal in athletics in 2010.

The new deal will see PUMA working with Bolt into the 2016 Olympic Games in Brazil.

“He will play a crucial role in our future product concepts, as well as brand communications leading towards the Olympic Games in Rio 2016 and beyond,” said PUMA chief executive Bjoern Gulden.

In addition to its contract with Bolt, Puma has a longstanding commitment to Jamaican track & field.

The deal is a boost for Puma as it continues to take on bigger sportswear rivals Adidas and Nike.

“Puma has been with me since the beginning. They recognized my talent at an early age and have supported me throughout especially in the early years when I have some difficult times due to injury,” said Bolt who has won six Olympic gold and eight World Championship gold medals to date.

“Their work and commitment to Jamaica is always very important to me. I have always been very happy to be part of the PUMA family .I am proud to represent them and delighted to continue with them for the years ago,” added bolt, whose time of 9.58 seconds in the 100 meters is the fastest run to date.

Bolt had earlier indicated he may retire after the 2016 Games, but recently said he may compete for a year after that.

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