Negative to positive: ‘Obamacare’ redefined

Several health care organizations are taking a perceived negative and turning it into a positive by redefining the term Obamacare. The Consumer Health Initiative has launched “Thanks Obamacare!” – a new education campaign to highlight the benefits of the federal healthcare reform law passed in 2010.

Obamacare, or the Affordable Care Act is facing some legal and public relations challenges. Several federal judges have ruled it unconstitutional but the supreme court will be making the final determination. In the meantime, the “Thanks Obamacare” campaign has a website and slick video to educate American on the benefits of healthcare reform.

“We want to take ‘Obamacare’ back from the anti-reform naysayers because the reality is healthcare reform has been a huge boost to families,” said Serena Woods, of the Consumer Health Initiative. “Obamacare is making it easier and more affordable for families and elders to get the healthcare they need, when they need it.”

A short video has been created to highlight how the debate has become polarized even as healthcare coverage for the uninsured has increased and its costs are coming down thanks to Obamacare.

The Thanks Obamacare! website,, lists the top 10 reasons Americans should be supportive of the Affordable Care Act. Such as reason #1: Congress will have the same health care as the rest of us, and reason #5: Insurance companies can’t kick sick people off coverage.

The website also lists 10 myths about Obamacare that take on persistent misinformation about program costs, rationing and so-called “death panels.” Each of the myths is debunked with links to trusted sources.

“There is so much misinformation out there about Obamacare – we want to bust the myths,” said Jen Caltrider of the group ProgressNow.

The groups intend to continue the education campaign throughout the implementation of Obamacare, through the initiation of Healthcare Exchanges in 2014.

Affordable Care Act Simplified

Health insurance providers will have to provide clear, understandable language on what health plans cover according new Affordable Care Act rules. To make it easier to compare health plans, a short, easy-to-understand Summary of Benefits and Coverage, or SBC, will be required. The SBC will also have a comparison tool called “coverage examples,” similar to the Nutrition Facts label on packaged foods. These will provide sample medical situations and describe the coverage a plan would provide. To view a SBC and glossary sample, visit:

Courtesy of Healthy Living News

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