Live social media series

From left,: T’ Jean, Shamak, Buju, Biggz, Skubz, Khxos Sonovich, Toca Warefare and Noel.
Marie Driven

Manhattan-based Global entertainment brand 21st Hapilos Digital Distribution on Thursday, Sept. 26 launched a new live series across multiple social media platforms, including Instagram and Facebook.

According to Haitian-American Marie Driven, the managing partner, the company has established “unparalleled access” to the global market comprising of over 85,000 radio personalities, radio stations, DJs, programmers, curators and targeted reach worldwide.

As one of the largest independent distributors of urban music, Driven said 21st Hapilos has several high profile distributed clients, including Popcaan, Beenie Man and Vybz Kartel.

“The live feature will engage viewers in an exciting new format in coordination with project releases,” Driven said.

Nathaniel Wright, label manager for 21st Hapilos, hosted the segments that featured guests from the entertainment industry.

Driven said the first live feature spotlighted Jamaican-based producer Chevaughn Davis “sharing his experiences with teamwork, building the riddim and finding the right vibe.”

“He has a new project coming out called ‘Lifetime,’ an extended play record from the label, ‘One Time Music,’” Driven said. “It features tracks from various talent including Jahvillani, Dexta Daps and Squash, the artist behind the hit song ‘Trending’ that helped bring visibility to Chevaughn’s work.

“As a producer, Chevaughn’s approach is to listen for is a sound that his team knows will work, a catchy phrase or hook that will help to steer the direction of the project,” she added. “Without a particular artist in mind, the team is able to create something and then link up with someone that makes a good fit for the vocals.

“Bottom line, this is what we think people are gonna like,” Driven continued. “We try to find a sound that we know is gonna be a hit. Having a message or creating something that people can sing along plays an integral role in popularity and also longevity.”

Skubz (left) and Sonovich of One Time Music.
Marie Driven

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