LOS ANGELES (Sept. 7, 2016) — Lagrant Communications (LC), a multicultural integrated marketing communications agency, announces the promotion of Keisha N. Brown to executive vice president and chair of the new Health and Wellness Practice. As chair of the practice, Brown will drive creative solutions for all of the agency’s healthcare clients. With more than two decades of healthcare experience working with clients on a local, regional and national level, LC is excited to launch their Health and Wellness Practice with a skilled professional who works across all disciplines and cultures.
“I look forward to leading the new Health and Wellness Practice at the agency and utilizing my experience and passion to make a difference in the lives of African Americans and Latinos,” said Brown. “I have worked on health care accounts for more than 20 years, and understand the challenges that impact behavioral change to make our communities healthier and people live longer.”
Brown brings a wealth of experience, insight and maturity to the Health and Wellness Practice. She has worked with corporate, not-for-profit and government clients, including American Cancer Society, Robert Wood Johnson Foundation (RWJF), Novartis and the Office of National Control Drug Policy, to name a few. Relying on her keen understanding of health disparities and cultural nuances amongst African American and Hispanic communities, Brown has successfully executed award-winning campaigns with multi-million dollar budgets and led multidisciplinary teams. She now manages the advertising and marketing account for Covered California, educating African American consumers about their services and maximizing the number of Californians enrolled in health insurance coverage. In addition, under KB’s leadership the team will focus on entities such as hospitals, healthcare plans, not-for-profit, government, biotechnology and pharmaceutical companies
“Brown is the biggest success story of the agency’s internship program,” said Kim L. Hunter, president and CEO of Lagrant Communications. “She is the epitome of what an IMC specialist is and does. Brown is one of the few communicators who has a good understanding of the three disciplines (advertising, marketing and public relations) and how they intersect with one another to create a truly holistic campaign.”
As a 21-year veteran of the firm, Brown is an integrated marketing communications specialist that has successfully executed integrated advertising, marketing and public relations campaigns for clients such as L.A. Care Health Plan, The Los Angeles County Department of Public Health and the Martin Luther King Jr., Community Hospital.
Throughout her career, Brown has been recognized for her work and expertise in multicultural communications. Most recently, the firm received the Healthcare Public Relations & Marketing Association (HPRMA) Golden Advocate Award for the launch of the L.A. Care Covered
Campaign, a project headed by KB. Johnson Publications, the publishers of Ebony and Jet magazine, also named Brown “One of the Most Outstanding Women in Marketing and Communications” and PRWeek Magazine featured her in a roundtable discussion regarding diverse viewpoints on multicultural communications.
The Los Angeles native holds a bachelor’s degree in journalism with an emphasis in public relations and a minor in business administration from Howard University in Washington, DC.