Audiomack has delivered riveting behind the scenes “Hold a Medz” Instagram series featuring Rytikal and Runkus, rising stars with powerful stories.
The impressive line-up curated by Audiomack’s director of Reggae and Afrobeats, Tanya Lawson, debuted in early December as “an opportunity to give Caribbean talent more exposure worldwide,” said Marie Driven, the Haitian American managing partner of PlaybookMG, a major entertainment company in Brooklyn.
She said Week One kicked off with Shaneil Muir, Episode Two featured Rytikal, and Episode Three highlighted Runkus.
Driven told Caribbean Life on Tuesday that EastSyde Records recording artist Rytikal is already popular in his home country, Jamaica.
“He’s regarded as up-next from the label that also helped the career of the sensational Skillibeng,” she said, adding that “Dancehall Mag even heralded Rytikal as a new trendsetter in dancehall.”
Driven said Rytikal’s influences include Bounty Killer, Beenie Man and Vybz Kartel, “with mega energy inspiring bravado.”
Rytikal has also teamed up with “a current Jamaican superstar for his next track, which he recently teased on his Instagram [@rytikalmusic],” Driven said.
She said Rytikal’s fellow Jamaican, Runkus, “has always been destined to live the life of a music star.
“His music is influenced by fusing the conscious Rastafarian lifestyle, the enigmatic essence of music, and the authentic dancehall message of strength in self-expression.
“Runkus @runkusinno has a unique style that is complemented by his obsession with creative lyrics and engaging delivery,” Driven said. “Notable performances and collabs with some of the biggest names in the business like Chronixx, Jah9, Kymani Marley, Sizzla, the Skints, and Determine, have helped solidify his staying power.”
Driven said Audiomack delivers a “user-friendly experience for fans, musicians and industry professionals.”
She said the platform has an extensive reach and showcases a plethora of musical genres and cultures.
Moreover, Driven said the company provides free education and music branding resources to artists “whose countries may not offer similar services, such as in the Caribbean islands.”