A top airline executive in the Caribbean is positioning herself to chart a new course in pop music culture.
Sherrexcia “Rexy” Rolle, vice president of operations of a multi-million-dollar airline in the Bahamas, is set to release her first official single “All Of Our Lives” this weekend.
The song, exuding an R & B and Hip-Hop feel, is expected to be the first in several new offerings Rexy plans to release in the months ahead, as part of her debut album.
“All our lives comes out this Friday, Jan. 31. I have put out a single once before a few years ago which was a little trial but this is what I consider my first official single,” said Rexy, in an exclusive interview with the Caribbean Life Newspaper.
“We have a few singles we will be releasing this year back to back leading up to a debut album.”
Rexy’s success in the corporate world may be familiar to many who learnt about her elevation in the aviation industry in pictures and articles splashed across the pages of leading magazines the likes of Essence, BET.com, Conde Nast Traveler and Bauce Magazine.
She handles the day-to-day operations of Western Air, a 90-million-dollar airline, based out of San Andros Airport in Andros Island, Bahamas and owned by her parents.
Her bid to segway from the boardroom to the performing stage appears to be fueled by a gutsy determination to excel simultaneously in the two high profile roles.
“The aviation industry is not easy and it takes consistency it takes hard work and it takes a certain tenacity that you are going to continue to pursue this regardless of the challenges,” said Rexy, a lawyer by training who turns 31 this year.
“I certainly am not going to be discouraged by the fact that the music industry is a really big industry and it may seem confusing to people but at the end of the day I have persistence and I have tenacity and I have the passion to do it and so I will continue to do it.”
Dim Crux, a Colombia-born, Miami raised rising talent produced “All Our Lives,” and he is credited for establishing a sound that blends hip-hop with high frequency pop.
A music video is in the pipeline for the new single, a song penned by Rexy herself that promotes a two-fold concept of love in a relationship or chasing a dream.
“All our lives can go in two directions. On one hand it talks about the things that can get between two people in a relationship and stopping them from experiencing the love and the lives they always wanted,” said Rexy who claims Rihanna, Sean Paul, Destiny’s Child and Britney Spears as artists who inspired her career move.
“On the flip side is that it can also be used as a way to pursue a dream or to do something you always wanted to do and so it’s all about embracing the now and going after what you really want”.
Rexy’s quest to soar in the music industry is being backed by a United States based promotion company headed by a fellow Caribbean woman, Yvette Schure of Grenada.
Schure Media Group (SMG) which represents the biggest icons in the industry, including Beyoncé, Chloe X Halle, Lecrae, Buju and LeAnn Rimes, has now taken Rexy under its wings to raise her profile and cement her brand.
“Schure media’s role is to provide all avenues of exposure for Rexy,” said Jackie O. Asare, the Atlanta-based representative for Schure Media Group (SMG).
“Another part of our role is to assist her in defining her brand whether that means photo shoot or partnering her with certain people, creating experiences, anything that’s going to create exposure for Rexy that is our role”.
Western Air was founded in 2001 by Rexy’s pilot dad and mother who majored in international business, to tackle an air transportation problem in Bahamas, an archipelago of islands.
The airline, which also services Cuba, Jamaica and Haiti, has been expanding to other regions and Rexy’s presence at the helm has made her move to seek stardom an unconventional one.
“Part of what we are so happy and excited about with Rexy is bringing her two worlds together,” declared O. Asare.
“A lot of times people think that if you are an attorney and you are doing one thing you can’t do the other. We think that’s one of the things that makes Rexy very special. Rexy’s story is very different.”