Digicel sponsors new cricket league

The Caribbean Premier League (CPL) has signed global telecommunications company and long-term West Indies Cricket sponsor Digicel as a major sponsor of the newly-formed CPL, which will host its inaugural tournament in July and August this year.

“We are thrilled to have Digicel as our partner in this venture,” said CPL founder Ajmal Khan of Venus International.

“Its wealth of experience in the region and in West Indies cricket will be an invaluable asset to the CPL, ensuring its initial and long-term success,” he said.

Digicel has been the main sponsor of West Indies Cricket since 2004.

The sponsorship will be a multi-year deal and represents a significant investment from Digicel.

Digicel Marketing Director Kieran Foley said the company brings a wealth of other benefits to the CPL, including its integral and long-term involvement in the regional sport which has created invaluable relationships with the West Indies and regional players.

“The CPL is a perfect fit for Digicel, We’re huge fans of West Indies cricket and this is a great opportunity for us to invest not only in what will be an amazing event, but also in the young cricketers who will benefit from around the region,” Foley said.

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