Cricket West Indies launches fan research

A cricket fan waves a banner showing support for the West Indies’ during the opening day of the first cricket Test match between the West Indies and Australia, in Roseau, Wednesday, June 3, 2015.
Associated Press / Arnulfo Franco, File

Cricket West Indies (CWI) has launched the first part of a new strategic plan — a cricket fan research.

West Indies and cricket fans throughout the region have the chance to have their say in improving how fans can follow and enjoy local and international cricket.

The survey is now live and aims to capture thousands of views from passionate, casual and non-cricket fans.

Anyone in the Caribbean can participate by visiting the following website link-start.yougov.com or clicking on the link on the homepage of windiescricket.com or via Windies social media channel.

It is the first part of a larger fan research program at the heart of CWI’s new strategic plan which aims to improve the fan experience at matches, online and through the introduction of new events and activities.

The entire process will take over the next two months and CWI will then invite fans representing a broad demographic sample to explore many of the responses received, both positive and negative.

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