CPL tourney rakes in millions

The Hero Caribbean Premier League (CPL) has announced that the tournament in Guyana in 2017 raked in US$14,183,035.

CPL said the event which was staged between Aug. 4 and Sept. 9 had a huge economic impact on the South American country.

The figure was arrived at by using organizer spending, visitor spending and media value and was calculated for Hero CPL by researchers, SMG Insight.

In addition to the economic figure, the Hero CPL said it created 492 jobs in Guyana.

The tournament also filled 4,097 hotel rooms during the event and broadcast matches played in Guyana to a cumulative TV audience of 19.1 million.

The organizers said there was significant value for Guyana in terms of the country being given that coverage through television broadcast of the event.

The total brand exposure for Guyana was calculated at US$3,294,323 with more than 37 hours coverage of the country across the tournament.

The Hero CPL spent just under US$1 million in Guyana during the 2017 event with over 40 percent of that figure going to local suppliers. The organizers said the expenses represent a 17 percent increase from what the CPL invested in 2014.

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