Port-of-Spain, Trinidad. March 12, 2013–A new lease on the business of entertainment — that’s the mindset held by one of Trinidad and Tobago’s big names in music production at this time. For the man who founded production company, HolyHouse Productions some time ago, this new lease on the business he enjoys and works hard to deliver his best to, is compounded by a change that saw him connect with his older brother Josh Stewart who is based in Atlanta. Together, they formed Zig Boi Music — a full-fledged entertainment and media marketing company — that Mr. Spine believes will change the landscape of Caribbean music marketing; enhancing it for the rest of the world to absorb.
Plans to deliver 19 music rhythms within the next five months, while a challenge, is to Mr. Spine, simply a part of the movement to make the music reach global destinations. He says much of the music has already been produced; while in the same breath, he says artistes wishing to learn more about how they can be a part of the movement, can contact the entity by emailing [email protected].
“The company is based in Atlanta but I will be holding down the Caribbean side of things,” he says adding: “The business is structured and modeled after the American marketing model,” and explains that aside from the musical delivery on the production side of things, they will be offering artistes a visual marketing opportunity complete with an aggressive campaign aimed at getting the music distributed to key people in the industry.
Already, one rhythm has been released. Entitled, “The Private Riddim, it is a collaborative effort between Zig Boi and G Productions which features Trinidad and Tobago entertainers: Fadda Moses, RKG, Selector Monty and Squad-d. According to Mr. Spine, the music is all about that effervescent club vibe; something he feels will auger well for the young club-hoppers who are preparing for summer holiday fun. In addition to music and media marketing, Zig Boi handles the management of artistes. Mr. Spine however explained that they are very selective when it comes to management, but immediately indicated that in some cases they will work with entertainers to assist with bookings.
With a second music release earmarked for the end of March, the very talented producer who attests to working with some of the Caribbean’s big names, says the mission is simple. “The aim is to adopt the US work ethic that we feel is needed to take our productions and the artistes who work with us to a higher level. We’ll be delivering hip hop, dancehall, soca and reggae tracks, so we’re not about any one type of music; we’re about music,” he emphasized.
Encouraging Trinidad&Tobago and the rest of the Caribbean and certainly the world to keep abreast of all Zig Boi has in store, Mr. Spine gave the assurance that great things are on the way.