Alkaline is now the face of Spotify’s first Jamaican-focused playlist, “Back A Yard,” according to the Jamaican entertainment company, Shuzzr Media.
Last week, it said Spotify added 83 countries to its playlist.
Dubbed “the latest and biggest tracks from Jamaica’s dancehall scene,” the playlist currently consists of 51 authentic dancehall tracks from the genre’s leading headliners, “highlighting the user-demand for these specific tracks via their streaming numbers,” Shuzzr Media said.
Powering the streams are Alkaline’s loyal fans who took to Twitter when his latest track “Top Prize” was released last month.
“The hashtag #TopPrizeAlkaline and #TopPrizeAlbum trended high for the entire weekend,” Shuzzr said.
Since its release on Feb. 12, the single has reached close to 900,000 streams across DSP with over a million views on Alkaline’s YouTube Channel, Alkaline Musiq, Shuzzr said.
It said the track is currently featured on several “ones to watch” lists from Pandora, Apple Music and the top 100 Deezer tracks list.
Shuzzr said indication of the track’s popularity was evident during Alkaline’s recent show in SD Lawn, Falkenburg Road, Tampa, Fl.
“The highly anticipated performance, his first in 15 months, was met with rapturous applause from eager fans who drank from his musical fountain, singing hit after hit for close to an hour,” Shuzzr said.
With phones capturing the magical moments on stage, fans swayed to Alkaline’s beat, it said.
Delivering tracks such as “City”, “Formula”, “Move Mountain”, “Block & Delete” and “One More Time”, Shuzzr said “fans frenzied into a fever pitch, first as background vocalists then as lead singers for the performance, as over 1000 in attendance were treated to constant replays of his musical hits.
“While performing his latest single, screams, hollers and salutes permeated the air, with an almost overzealous set of fans daring to pull him closer to cure their thirst for the 27-year-old artist,” it added.
The listening time on the “Back a Yard” Spotify playlist is about 2 hrs., 51 min., Shuzzr said.