The beauty of Heather Elliott-Whitehead runs deep in her Jar of Joy. The Jamaican-born impresario, recently launch her luxurious line of fruit based Body Soufflé at the Annual Beauty conference in New Port Beach, California, to grand fanfare.
With her eyes now set on dominating the estimated $64 billion beauty care and cosmetics industry, Whitehead said she expects to see the growth of her product line in the next 10 years.
Joy in a Jar Body Soufflé is a paraben-free lotion, infused with extracts from super fruits, Acai, Noni and Goji, and formulated with essential pro-vitamin B5, which experts categorize as a powerful anti-aging agent with exfoliating properties used to fight free radicals and promote new skin cells.
Whitehead, an astute entrepreneur, CEO of Jar of Joy Body Products, and marketing and publicity expert is excited about her product that she says offers a more youthful, fresh appearance.
“Apart from the healthy benefits of the line, users of the soufflé have likened the eight to that of their favorite fruity desserts. The brand offers Goji Berry and Orange, Pomegranate Puree and the Lush Almond Vanilla to name a few,” said Whitehead.
According to Whitehead, the New York-based company bets on its attractive line up to win customers. She added that one unique approach taken by Jar of Joy is the decision to omit standard ingredients label on their packaging.
She is fully committed to international environmental and manufacturing standards and is honoring its corporate commitment towards a greener world by reducing the amount or paper and plastic used in its manufacturing.
Jar of Joy, expected to retail between $18.00 and $20.00 for an 8 oz or 238 ml jar, is only available in the United States with advanced negotiations for the product to be sold in the giant pharmacy chain – Walgreens, and in Canada. In addition, some varieties of the line will be available through Amazon fulfillment and Esty.
Whitehead, a passionate businesswoman, said that event though her luxury brand will be competing for market share with well-liked body care brand Bath & Body Works, and described as an in-between brand by some industry insiders, her company will use this status to its advantage to rank high among others such as Aveeno and Moroccan Oil.
With plans in the pipeline to distribute the sumptuous lotion in Jamaica and Trinidad by the first quarter of 2016 where requests for the product is high, the moderately priced beauty enhancer will prove it has what it takes to be a successful product line.
“We just have to prove to consumers that we have a brand they will love, and we are ready to do so,” said the 41-year-old optimistic businesswoman.
