Past issues
Feeds
Contact
FacebookSimilar stories
Print this story
Tweet this
Digg this
Del.icio.usThe Organization of Eastern Caribbean States (OECS) Council of Tourism Ministers has set out an action plan for the implementation of the recently finalized Common Tourism Policy for the sub region.
The ministers have suggested that a competitive analysis be undertaken of the region’s tourism sector with the ultimate aim of attracting increased investment.
Dr. Lorraine Nicholas program officer at the OECS Secretariat said, “the idea here is that we are able to identify what our strengths and weaknesses are via this competitive analysis then the region would be better placed to make more informed decisions when seeking to attract investment into the tourism sector.”
The council also recommended that a regional tourism awareness campaign be developed and implemented at the national level in each of the OECS member states, as well as Tourism Satellite Accounts, to more accurately measure the impact of the industry.
“As it relates to tourism awareness, when the consultants did the project the general perception was that there was a lack of awareness, a lack of understanding and appreciation of the region’s tourism sector. And so, the council agreed with the proposal in the policy to develop a regional tourism awareness campaign that would be implemented locally in members states,” Nicholas added.
The council agreed there should be joint representation at major trade show, it also wants studies to be undertaken on airlift capacity to access the air service needs of the region and to guide OECS member states’ efforts at attracting and sustaining airlift.
©2011 Community Newspaper Group
Enter your comment below
By submitting this comment, you agree to the following terms:
You agree that you, and not CaribbeanLifeNews.com or its affiliates, are fully responsible for the content that you post. You agree not to post any abusive, obscene, vulgar, slanderous, hateful, threatening or sexually-oriented material or any material that may violate applicable law; doing so may lead to the removal of your post and to your being permanently banned from posting to the site. You grant to CaribbeanLifeNews.com the royalty-free, irrevocable, perpetual and fully sublicensable license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such content in whole or in part world-wide and to incorporate it in other works in any form, media or technology now known or later developed.
